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Copy That Sells Through Stories

Copywriting is an art. The apex of mass influence. The highest level of persuasion that can be employed on a global scale.

It is what turns skeptics into believers, and believers into fanatics.

Whether your goal is to sell an idea, a product, or a service, copy will always be close by.

The key to good copywriting is understanding your audience. Relating to them in your writing, as if you’re an old friend. A trustworthy, reliable friend.

One who helps them out whenever they’re in need. Building this connection can sometimes be tough.

Yet when it does happen, everyone’s much happier and better for it.

Persuasion is little more than understanding people, and delivering precisely the message they need to get to take action. Action in the direction you want.

Good copy, by itself, accomplishes this perfectly.

But there are ways to improve using our more modern understanding of the way our brains process sensations and meaning.

Many of those findings have been obvious to hypnotists around the world for decades. Yet only recently have we began to unravel the precise mechanisms involved, and using them in sales, negotiations, and marketing.

Nearly all of them rely on the specificity of language, the power of emotions, and the elasticity of associations we can use in our communication.

If you want to sell more…

One might think that these methods rely on personal interaction. However, that’s not the case.

They’ve been shown time and time again to have strong, reliable effects even in writing. A great example in recent times is the book that puts children to sleep, and Joe Vitale’s groundbreaking book, “Hypnotic Writing”.

All persuasion in writing relies on a deep understanding of the audience before the first word is ever laid down. You can’t adjust once you start. So you keep on going, and guide their attention, feelings, and reactions precisely so they’ll take action.

It used to be tough to do this. But recent developments allow us much more leeway, due to certain associative and framing approaches. With much better results, too!

Some might call this “artistic neuromarketing”. And they would be right.

Because this is the way to go.

A compelling story draws people in.
A strong offer makes them crave.
A show of testimonials and case studies excites.
A detailed explanation sates the skeptic.
A bulletproof guarantee gives them safety to buy.
And a well-framed Call to Action closes the deal.

All of these elements put together result in increased sales.

But wait, there’s more!

On top of all that, we can increase sales to those people who are still undecided.

The most simple and general explanation of these approaches comes from Herbert Spiegel:

“...To put it succinctly, hypnosis is an altered state of attention which approaches peak concentration capacity.

Hypnosis is a catalyst. Someone reading good, compelling copy will inevitably end in a light hypnotic state. Yet we can do better.

We can layer additional influence techniques over it. And that can only lead to the logical conclusion: an increase in sales, customer retention, and much higher customer satisfaction.


Here’s what people say about what I do:

Phil helped us see where our app fits into the market and to put our best foot forward with the launch. Highly recommend his services for anyone who wants to get the word out in the right way!
David Sterry, ReinProject.org

Phil wrote a promotional video script for me, and I couldn’t be happier with it. It really took the guesswork out of putting my best foot forward. Having good copy to work with really helps to take the jitters out of giving video presentations!
Eliza Marie Endres, MadDiviner.com

Contact me for a free,
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Sincerely,
Phil Bajsicki
The Copytist