The Copytist

I write words that sell, influence and persuade.

Category: business

What does a copywriter need, and why?

Suppose you made the decision to increase your sales by hiring a copywriter. Generally, what comes next is a long discussion of exactly what you need. This includes, your audience, your product, and other things that are relevant.

To streamline the process, many copywriters use intake surveys. These allow the client to answer a list of questions, and save time.

Here is a Google document which I use. I don’t remember exactly where I got it, but it serves all the purposes that I need.

Just click here, and it’ll open in a new tab. (Note this version isn’t editable, given that it’s for public access.)

So let’s go over it point by point.

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Working via Rein

[This is basically a personal perspective/ rant about Rein.
Short version: I LIKE IT]

My first experience with Rein was in mid to late October 2016. I was starting out into freelancing, and was looking for an alternative to Upwork. Given their exorbitant fees, absolute disaster of customer support, and the now well known race to the bottom economy.

I found Rein by searching for freelance markets that would operate on Bitcoin. Amongst others also found Taskhive, And several smaller markets both on the onion network, and In the open Internet.

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Why copy is more important than design

Every message, whether it is a simple ad, a landing page, a book, a presentation, or your everyday conversations, relies on its content.

On the web and in print, the content is your words. Your words are your copy. Your copy makes, or breaks, the sale.

“I will do X for you for Y.”

This doesn’t actually incite people to take you up on it. They can always find the same thing cheaper. Or done better. Or faster.

How do they know it’s a good deal?
Do they even need it?

What makes copy/ content so important?

Copy is built from the ground-up to persuade, influence and convert.

Good copy reaches the people that you are selling to. It presents your offer as the solution to their problem. Whether that’s saving time, making their lives easier, or learning something.

And when you put it in context, all those things will affect your outcome. The more you connect with your prospect, the more likely they are to trust your expertise on a given topic.

To do that, you can use such things as:

  • Testimonials, References, Awards,
  • Past projects that you’ve done,
  • Guarantees,
  • Extra bonuses that your prospect will get when they buy,
  • And much, much more.

Good copy entrances, because it connects with people on a deep and profound level. And then it delivers the precise words they need, in order to take action.

You will sell more with good copy.

While design also has a wide spectrum of quality, is more limited.

Sure, you can have pictures, but at the end of the day, design is the frame around the content that the copy provides.

Executed perfectly, the two support each other, guiding your audience step by step. Explaining why they should buy, and addressing all reasons they might have to choose not to.

Yet if you were to invest in design alone, you would find your sales remaining the same. Because design on its own doesn’t actually convey meaning.

So before you go budgeting for your content and website, really ask yourself:

Do you have a strong offer to deliver to your audience?

Phil Bajsicki

PS. To clarify, I’m not saying design is worthless – I’m saying that design isn’t content in the degree copy is.

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