You write. A lot.
Whether it is on social media, running a blog, responding to work e-mails…
And chances are, in terms of content, you say everything you want to. It captures and conveys the ideas you have.
But the form is lacking.
Because the truth is, great writing isn’t in the ideas you have. Yeah, they’re crucial, obviously.
But if you write in a way that is boring, unkempt, tedious to read… you can forget about anyone actually engaging.
Here’s a few fundamentals of writing for people.