The Copytist

I write words that sell, influence and persuade.

Category: copywriting

Attract Psychotherapy Clients with Online Marketing

Go from having few clients to filling your schedule with this simple process!

I never thought I would write this.

Clickbaity. Marketing-y. Hype-y.

But here I am, and I’m going to drop some knowledge.

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The Basics of Writing Nobody Told You About

You write. A lot. 

Whether it is on social media, running a blog, responding to work e-mails…

You write.

And chances are, in terms of content, you say everything you want to. It captures and conveys the ideas you have.

But the form is lacking.

Because the truth is, great writing isn’t in the ideas you have. Yeah, they’re crucial, obviously.

But if you write in a way that is boring, unkempt, tedious to read… you can forget about anyone actually engaging.

Here’s a few fundamentals of writing for people.

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Writer’s Block Doesn’t Exist… And How To Overcome It

I was recently talking to some writers. Both fiction, web content, and copywriters.

And a constant issue comes up, over and over again.

Writer’s Block.

And every time it does, there’s a massive list of so-called “solutions”.

Running. Taking a break. Meditation. Exercise. Sleep. Have a drink. The list goes on.

But let’s define what writer’s block really is:

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Plan Smart and Write Good Content in 20 Minutes

I started writing professionally, back in 2009. I translated for money, and at the same time wrote web content for companies I knew.

18 years old with no business experience. I translated texts at a near-native level, from Polish to English and reverse.

But that’s irrelevant and doesn’t count as work experience.

Because my writing process sucked

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What does a copywriter need, and why?

Suppose you made the decision to increase your sales by hiring a copywriter. Generally, what comes next is a long discussion of exactly what you need. This includes, your audience, your product, and other things that are relevant.

To streamline the process, many copywriters use intake surveys. These allow the client to answer a list of questions, and save time.

Here is a Google document which I use. I don’t remember exactly where I got it, but it serves all the purposes that I need.

Just click here, and it’ll open in a new tab. (Note this version isn’t editable, given that it’s for public access.)

So let’s go over it point by point.

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Why copy is more important than design

Every message, whether it is a simple ad, a landing page, a book, a presentation, or your everyday conversations, relies on its content.

On the web and in print, the content is your words. Your words are your copy. Your copy makes, or breaks, the sale.

“I will do X for you for Y.”

This doesn’t actually incite people to take you up on it. They can always find the same thing cheaper. Or done better. Or faster.

How do they know it’s a good deal?
Do they even need it?

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Reading List – Hypnosis & Hypnotism

If you want to learn hypnosis from all sides that matter, this is The Reading List™.

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